Content & Social Media Specialist · COC Eyewear Careers

The role

COC Eyewear is hiring a sharp, culturally plugged-in Content, Influencer & PR Specialist to work directly with the founder from our headquarters in Abdeen, Downtown Cairo.

IMPORTANT:
• This is NOT a basic page moderator or routine Canva template role. We want a smart, creative content nerd who understands storytelling, viral hooks, and brand collaborations.
• This is a 100% on-site, full-time position at our Downtown Cairo office (No remote, hybrid, or work-from-home).

What you will own:
• Influencer, Blogger & Agency Outreach: Source, contact, negotiate with, and coordinate bloggers, influencers, micro-creators, agencies, and partner organizations for collaborations, PR seeding, and brand activations.
• Smart Content & Concept Creation: Pitch and write high-IQ, scroll-stopping Reels/TikTok concepts, hooks, scripts, and creative briefs that stand out from generic retail posts.
• On-Site Production & Direction: Direct and execute daily/weekly on-site content creation (product reels, creator shoots, behind-the-scenes, and trend adaptations) from our office and branches.
• Content Calendar & Performance: Own the content calendar across Instagram, TikTok, and Facebook, tracking views, watch time, creator ROI, and conversion.

What we are looking for

• Proven track record in Content Creation, Influencer/PR Outreach, Creative Strategy, or Agency Account/Content Management.
• Strong communication and negotiation skills to reach out to bloggers, influencers, agencies, and organizations and close collaborations.
• A sharp, "content-nerd" brain: you actively study why Reels/TikToks go viral, write punchy hooks in English & Arabic, and hate boring corporate posts.
• Hands-on familiarity with short-form video shooting, directing, and editing (CapCut/VN) plus clear creative briefing.
• High energy, fast execution, strong ownership, and ability to work directly with the founder.
• Strict full-time, on-site attendance at our office in Abdeen, Downtown Cairo.
• To apply: Upload your CV and paste links to your portfolio, Reels/campaigns you created, or influencer/PR collaborations you managed in the Cover Letter box.